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Smith Publicity added blog Other
2025-11-24 11:25:16 -

What Is the "Long Tail" and Why Does It Matter for Books?
In the digital age, the economics of selling books have shifted dramatically from a "blockbuster" model to a "long tail" model. Understanding this concept is crucial for any author who wants to build a sustainable income and career. Smith Publicity explains that the "Long Tail," a term popularized by Chris Anderson, refers to the strategy of selling relatively small quantities of a large number...

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IIPBooks Publisher added blog Other
2025-12-05 05:55:50 -

What a Professional Book Publisher Really Does Behind the Scenes
When readers pick up a beautifully designed book, they rarely see the amount of work that goes into creating it. To most people, publishing looks simple: a writer submits a manuscript, and a printed book appears. But behind the scenes, a professional book publisher handles dozens of tasks that shape the final product long before it reaches a reader’s hands. This behind-the-scenes work is...

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