Why Is Audience Targeting Crucial in Book Marketing

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2026-01-13 17:35:03 -

Many books fail to gain traction not because of weak writing, but because they are marketed to the wrong audience. In today’s highly competitive publishing landscape, visibility alone is not enough. Readers are overwhelmed with choices, and only books that speak directly to their interests stand out. According to industry data, over 80% of readers discover books through targeted...

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