What Is the "Long Tail" and Why Does It Matter for Books?

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2025-11-24 11:25:16 -

In the digital age, the economics of selling books have shifted dramatically from a "blockbuster" model to a "long tail" model. Understanding this concept is crucial for any author who wants to build a sustainable income and career. Smith Publicity explains that the "Long Tail," a term popularized by Chris Anderson, refers to the strategy of selling relatively small quantities of a large number...

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