Innovation and Branding Trends Fuel the Hair Care Market...

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2025-11-24 10:43:47 -

Innovation and Branding Trends Fuel the Hair Care Market Competitive Landscape

One of the most significant trends shaping the U.S. market is the rise of ingredient transparency. Shoppers want formulas free from sulfates, parabens, mineral oils, and harmful chemicals. This has accelerated the adoption of natural and plant-based alternatives. At the same time, science-backed formulations featuring peptides, amino acids, ceramides, and dermatologically approved actives are...

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