Top clients are not as loyal as you'd think, chief buying officer at and fashion ventures officer at parent company Lux Experience. In 2026, it will Golden Goose become easier than ever for brands to tap into. As Abrams took her seat next to, fellow it girl Devon popped over to say hello. She doesn't want to price her customers out of her brand. currently hosts around 12 of US e commerce sites, including brands like Skims, according to the company. A creative director's early seasons are about establishing identity and impact, and overly conservative can dilute that message before it has a chance to land. NYC based brand has a similarly community focused approach, and avoids paid posts entirely. On occasion, we have gifted products to content creators, but it's honestly quite rare. Creators are feeling the shift. Because it was their friends behind the camera, people were just more comfortable, explains. loved the idea, and asked me to put together a proposal. As star began to rise, the actor only continued to level up her red carpet wardrobe. Hadid is no stranger to cheeky, visible undergarments. Her appointment at will also draw on her experience in brand storytelling, the client experience and market strategy, while keeping wellness at the core of proposition. The key theme in 2025 is comping the comp, as investors would put it, global head of consumer and retail equity research, notes. Creative directors are also navigating a shift in positioning as the star designer era comes to an end. Many brands came to feel overly dependent on individual designers, prompting the pendulum to swing the other way: the house now comes first. Recent appointments and customer demand also show that the product remains king. I wore that outfit for about five, six months straight there were different versions of it because I was doing my own stunts. It was amazing, but the corset she was tight and I'd rather be in sweatpants. I wore them in the winter with boots suede knee highs to be exact and Pretty ballet flats in the summer. I did a bit of everything, like most interns do folding clothes, making coffee, that kind of thing. Six months later, he hired me to work as part of his communications team. I have been so blessed to work with someone so passionate and so creative. The brand has caught the attention of the family of a major European fashion brand which declines to name publicly, who has invested an undisclosed minority stake in the company. This investor is introducing to new factories and contacts to help expand its network. also has a of other investors who hold small stakes. That's the important thing: when you're transitioning, you need time to update the core product. You can't just eliminate it you can evolve it in line with the creative vision, but it still needs to deliver the same function. That emotional continuity is central to the trend. What makes his arrival at particularly timely is a broader shift in how consumers relate to objects. People are looking at product differently now, Kim is the story. There are inherent narratives in the way it is designed and built. Strong communication, trust and respect are essential, from the early stages through to the evaluation of sales data and reactions from customers and retail partners after the collection hits stores. Our approach is based on mutual listening and constant dialog between people, noting that and design teams work side by side from the early stages of the design process. Having worked at the brand for many years before taking the helm has allowed to understand the brand's core product codes and develop strong relationships across the Golden Goose Hi Star Sneakers company.